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Developing a Strategic Evaluation Plan

February 23 @ 9:00 am - 3:00 pm

This one-day workshop on Developing a Strategic Evaluation Plan for Civic and Community Engagement is the kick-off to a series of sessions designed to increase the capacity of campuses in our region to answer increasingly sophisticated questions about the impact their programs are having on students, the community, and campuses.

This first session starts with the development and use of a framework to create a three to five-year strategic evaluation plan.  Strategic evaluation plans, like any good strategic plan, enable a campus program to ensure it has the resources, expertise, structures, and procedures in place to conduct evaluations that answer an array of questions subsumed in “Are we making a difference?”  Further, using a three to five year period enables campuses to move from engaging in what are often unconnected short-term evaluations to a more strategic approach that examines a variety of questions about the impact of particular program components across populations and contexts.

This highly interactive workshop assumes that there will be both individuals and programs with a range of experience in program evaluation.  Participants can expect to:

  • Develop an understanding of how to develop a multi-year evaluation and/or assessment plan.
  • Have a framework with associated questions and worksheets to use with colleagues to develop a plan.
  • Identify resources,  campus partners, and next steps.

This foundational workshop forms the basis for subsequent workshops that will examine best practices for the evaluation of program impact on students participants, communities served, and on our institutions. This workshop will be led by Cathy Burack and Alan Melchior of the Center for Youth and Communities (CYC) in the Heller School for Social Policy and Management at Brandeis University.  


February 23
9:00 am - 3:00 pm


Brandeis University
415 South St
Waltham, MA 02453 United States
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